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Facebook Ad Rules

Why You Should be Using Facebook Ad Campaign Rules

As your amount of simultaneous ad campaigns grow, so will the time it takes to manage them. Using automated rules is the answer to that issue.

Facebooks ad campaign rules are crucial to learn because they can optimize important goals for your campaigns. These goals could be an increase in conversions or a higher campaign ROI. Whatever that goal may be, having these rules in place can help you reach these goals while lowering costs. 

Why Use Rules for Facebook Ad Campaigns?

Rules for ad campaigns allow you to take full control of the ads you are running. They allow you to adjust things like timing of when the campaign is running or when your bids decrease or increase based on factors like CPA, CPC, or amount spent. Having this kind of control over your ads will allow you to be more in touch with your campaigns. You will learn which ones are performing best at given times and which ones may need more adjustment.

Where These Settings can be Found and What They Are

The first step in to getting these rules going and making your campaigns more productive is to go in to your Facebook Ads Manager and find the “Automated Rules” section. There, you can create your first rule to unlock your campaigns full potential.

In this page you will find many options starting with the selection of the campaign level you want to apply this rule to. Your options are All Active Campaigns, All Active Ad Sets, and All Active Ads.

The next option is where you can choose what action the rule is going to execute: Turn the ad sets on/off, adjust the budget, or adjust the manual bid. Here you can even have a notification sent to you when your condition is met so that you can make the changes manually. With this configured you will now be able to choose what conditions need to be met to trigger those actions: A certain reach is met, you get “X” amount of downloads, or you reach a certain amount spent.

This is Just the Beginning 

This is just scraping the surface of facebook ad rules. You can utilize so many other settings to turn ads that are not performing off or boost those that are. If you want to run multiple rules on multiple campaigns, you can set schedules to maximize each and every one of those ads.

We hope you can take this information and use it to take your facebook ads to the next level.

If you need assistance or would like an assessment of your social media marketing, contact Rouse Media Marketing Agency.

email marketing buzz blog

What’s the buzz about email marketing?

Is email marketing still important?

“If you’re running a business, email marketing is still the most effective way to universally reach people who have expressed interest in your product or site. For that, it really can’t be beaten

(“ Colin Nederkoorn (founder Customer.IO”)

A Hubspot survey states that 91% of consumers use email. That alone should convince you to take advantage of email marketing. Email provides an incredible opportunity to reach customers at an affordable cost. Through email marketing you can provide consumers with new products , discounts and specials. In addition consumers have the ability to forward those emails to family and friends.

Sharing those emails is the basis for a good email marketing strategy. The more consumers you reach, the more awareness you gain for your business.

Economic and Cost Effective

Email Marketing is inexpensive , easy and effective. As a business it allows you to reach a large number of consumers at nearly nothing per message. With that said, email marketing is the best marketing strategy where you can connect with millions of consumers at a low cost.

Personal and Customizable

With email marketing, you are creating a tailored list of your audience which allows you to send a message that resonates with the reader. This in turn can provide them with something of value that sparks their interest. By using your email marketing software correctly, it will allow you to address individuals by name, send specific topics and deals related to that consumer. This adds a more personal touch to the marketing aspect. Consumers tend to respond at a higher rate when they are addressed personally. Email marketing is an incredible way to build loyalty and trust for your business. It allows you to build relationships with prospects , new customers and allows you to keep in contact with current and past customers. Email marketing is a way to reach consumers in a convenient manner.

People check their email constantly

Today almost everyone has a mobile device. People are checking their emails all the time. Wow! That means that they can receive and read an email from your business anywhere and anytime.

Measurable

When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed. This allows you to gain a perspective on how well your email campaigns are performing, which will allow you to make necessary adjustments that will improve the effectiveness of your campaign.

 

Email marketing is still extremely relevant in marketing. It provides a business with an easy, effective and inexpensive marketing strategy. Email marketing is also an incredible platform which can be used to reach millions of consumers in a personal way. With email marketing software you can track your campaign and make adjustments. If you are looking for a cost effective marketing strategy, email marketing is what your business needs.

facebook unofficial page social media

Have you claimed your Facebook page?

Have you claimed your Facebook page?

An unofficial Facebook page may exist when someone checks into a place that does not have a page. These pages are easily identified by the “Unofficial Page” text located just below the cover photo. By clicking the “Is this your business?” link you can follow through a series of steps to verify ownership and take control of the page.

Why should I claim my businesses facebook page?

Claiming your page is an important step to correct inaccurate information and to control potential negative information being published. If your page already has a following you can now start growing your presence by getting involved with customer conversations and photo comments. Claiming this page will also increase the visibility of your page since it sends an alert to Facebook that this is an official page. Official pages have a higher ranking within Facebooks internal search engine.

Steps to claim a your unofficial page

First, log in to Facebook and navigate to your unofficial page. Next, locate and click the button under the cover photo and next to the “Unofficial Page” that asks “Is this your business?” Then, you will follow the on-screen pop-up to work through the process of claim your page. You will either be able to claim it as a new page or merge it with an existing page you already have ownership of. In order to do either you will have to verify yourself either by phone or through required documents.

If you need assistance or would like an assessment of your social media marketing, contact DVERSIFY Digital Agency.

your brand website design digital marketing

Why should your website be mobile friendly?

 

A mobile friendly website in today’s society is crucial for many obvious and not so obvious reasons. The obvious being that most people have cell phones and access the web from those phones. Having a responsive website will not only create a more user friendly environment(which will attract customers), but will also increase your sales. Over 125 million consumers in the U.S. have a smartphone and around 50 million have a tablet. Of these users, 40% would go to your competitor due to a bad mobile experience. Having the website that is friendly to your customers mobile devices can make you come out on top but what is the not so obvious reason to have a mobile friendly website?

Google, the number one search engine in the world knows whether or not your website is designed with mobile devices in mind. Google analyzes your website to determine just how mobile friendly your website is and will favor it as a result when somebody is searching for your targeted keywords from a mobile phone. With this, not only will the consumer want to find a more mobile friendly website, but Google’s search engine will actually help them do so. Who wants to be bumped to second place just because the competitions website was optimized to be seen by a mobile device?