What’s the buzz about email marketing?
Is email marketing still important?
“If you’re running a business, email marketing is still the most effective way to universally reach people who have expressed interest in your product or site. For that, it really can’t be beaten
(“ Colin Nederkoorn (founder Customer.IO”)
A Hubspot survey states that 91% of consumers use email. That alone should convince you to take advantage of email marketing. Email provides an incredible opportunity to reach customers at an affordable cost. Through email marketing you can provide consumers with new products , discounts and specials. In addition consumers have the ability to forward those emails to family and friends.
Sharing those emails is the basis for a good email marketing strategy. The more consumers you reach, the more awareness you gain for your business.
Economic and Cost Effective
Email Marketing is inexpensive , easy and effective. As a business it allows you to reach a large number of consumers at nearly nothing per message. With that said, email marketing is the best marketing strategy where you can connect with millions of consumers at a low cost.
Personal and Customizable
With email marketing, you are creating a tailored list of your audience which allows you to send a message that resonates with the reader. This in turn can provide them with something of value that sparks their interest. By using your email marketing software correctly, it will allow you to address individuals by name, send specific topics and deals related to that consumer. This adds a more personal touch to the marketing aspect. Consumers tend to respond at a higher rate when they are addressed personally. Email marketing is an incredible way to build loyalty and trust for your business. It allows you to build relationships with prospects , new customers and allows you to keep in contact with current and past customers. Email marketing is a way to reach consumers in a convenient manner.
People check their email constantly
Today almost everyone has a mobile device. People are checking their emails all the time. Wow! That means that they can receive and read an email from your business anywhere and anytime.
Measurable
When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed. This allows you to gain a perspective on how well your email campaigns are performing, which will allow you to make necessary adjustments that will improve the effectiveness of your campaign.
Email marketing is still extremely relevant in marketing. It provides a business with an easy, effective and inexpensive marketing strategy. Email marketing is also an incredible platform which can be used to reach millions of consumers in a personal way. With email marketing software you can track your campaign and make adjustments. If you are looking for a cost effective marketing strategy, email marketing is what your business needs.