Why should your website be mobile friendly?

A mobile friendly website in today’s society is crucial for many obvious and not so obvious reasons. The obvious being that most people have cell phones and access the web from those phones. Having a responsive website will not only create a more user friendly environment(which will attract customers), but will also increase your sales. Over 125 million consumers in the U.S. have a smartphone and around 50 million have a tablet. Of these users, 40% would go to your competitor due to a bad mobile experience. Having the website that is friendly to your customers mobile devices can make you come out on top but what is the not so obvious reason to have a mobile friendly website?

Google, the number one search engine in the world knows whether or not your website is designed with mobile devices in mind. Google analyzes your website to determine just how mobile friendly your website is and will favor it as a result when somebody is searching for your targeted keywords from a mobile phone. With this, not only will the consumer want to find a more mobile friendly website, but Google’s search engine will actually help them do so. Who wants to be bumped to second place just because the competitions website was optimized to be seen by a mobile device?